The large and growing number of research publications
regarding the social norms approach to health promotion can be viewed
as falling into a number of key topical areas:
Research and Theory
Studies Documenting Misperceptions
Studies Documenting that Misperceptions Correlate with Behavior,
Case Studies: The Positive Effect of Reducing Misperceptions
In addition, there are a number of other topics and
issues that are of continuing interest to researchers and to professionals
in the field of health promotion who are using the social approach.
for relevant books, articles, book chapters, and case studies concerning
these topics can be accessed by selecting the links in the navigation
panel to the left of this page.
of the information presented on this page were originally prepared by Michael
Haines and Richard Rice and are printed here with their permission.