Social Norms National Research & Resources
  Press Kit
  Press Coverage
  Press Releases
  Designed principally to provide efficient access to the kind of factual information that reporters and journalists frequently seek, the Press Room is divided in three sections:

Press Kit
Here you will find concise information about the background of the social norms approach to health promotion, a brief description of the model, as well as a summary of its effectiveness in reducing heavy episodic alcohol consumption and tobacco use in various settings.

There is also information here about the funding of the social norms approach and the growing research literature that supports it.

Press Coverage
Here you will find sample press reports covering various aspects of social norms. The coverage is conveniently accessible by year of publication.

Press Releases
Here you will find copies of the press releases that have been issued either by the National Social Norms Resource Center or by others in the field. The releases are conveniently accessible by year of publication.


Use the navigation bar to the left of this page to access the information you seek.