Press Kit
Here you will find concise information about the background of the social norms approach to health promotion, a brief description of the model, as well as a summary of its effectiveness in reducing heavy episodic alcohol consumption and tobacco use in various settings.

There is also information here about the funding of the social norms approach and the growing research literature that supports it.

Use the navigation bar to the left of this page to access the information you seek or you can view the entire Press Kit in pdf version by Clicking Here.