Here you will find concise information about the background of the social
norms approach to health promotion, a brief description of the model,
as well as a summary of its effectiveness in reducing heavy episodic
alcohol consumption and tobacco use in various settings.
There is also information
here about the funding of the social norms approach and the growing
research literature that supports it.
Use the navigation
bar to the left of this page to access the information you seek or you
can view the entire Press Kit in pdf version by Clicking