Social Norms National Research & Resources
  The Main Frame
  Social Norms Review
  Web Sites


  The Social Norms Review

The Social Norms Review was an quarterly electronic publication issued in 2005 and 2006 by the National Social Norms Resource Center. Intended to provide a forum for the in-depth examination of topics and issues of relevance to the social norms approach, the Review discontinued publication shortly before the Center closed in 2007. All of the issues are offered here so as to provide continued public access to their contents.

The editorial advisory board of The Social Norms Review was (in alphabetical order):

Gregory Barker, Ph.D.
Alan Berkowitz, Ph.D.
Michael P. Haines, M.S.
Linda Hancock, Ph.D.
Koreen Johannessen, M.S.W.
H. Wesley Perkins, Ph.D.
Richard Rice, M.A.

Volume 1, Issue 1 (August 2005)

The first issue of The Social Norms Review is devoted entirely to the article "Critical Concerns for Evaluating Social Norms Interventions with Survey Data," by H. Wesley Perkins, Ph.D.

Based on a presentation given by Dr. Perkins in early 2005 to a select meeting of universities using the social norms approach to address alcohol-related issues, this article has important implications for all those involved in the evaluation of outcome data, no matter the issue addressed.

Volume 1, Issue 2 (November 2005)

Contents of this issue include:

"The Snowball Survey as a Component of a High School Social Norms Marketing Intervention: A Pilot Study," by Sara Christensen.

"The Snowball Survey: A Social Norms Classroom Activity," by Sam Gitchell, M.A. and Lynnette Zelezny, Ph.D.

An Interview with Malcolm Gladwell on the social norms approach.

Volume 1, Issue 3 (January 2006)

Contents of this issue include:

"Preventing Alcohol-Related Harm among Australian Rural Youth: Investigating the Social Norms Approach," by Clarissa Hughes (Cook), Ph.D.

"Social Norms as Treatment: Clinical Uses of a Prevention Strategy," by Robert J. Chapman, Ph.D.

Volume 1, Issue 4 (April 2006)

Contents of this issue include:

"Audience Response Technology in Social Norms Marketing: Getting Students to Believe with the Click of a Button," by Linda Hancock, Ph.D., FNP

"Facebook Flyer Advertising: A New Media Channel," by Linda Hancock, Ph.D., FNP

"College Students and Celebration Drinking," by Dennis Martell, Ph.D., Charles Atkin, Ph.D., Larry Hembroff, Ph.D., Sandi Smith, Ph.D., Amy Baumer, MPA, and Jasmine Greenamyer, MPH.

Volume 2 , Issue 1: The National Conference Issue (August, 2006)

This issue is a compilation of the major articles published in the first four issues of The Social Norms Review, and is principally designed for distribution in a limited print run at the 2006 National Conference on the Social Norms Approach in Denver, Colorado. Given that a number of the authors will be presenting at the conference—some on topics that are related, if not identical, to those discussed in detail here—we thought that it would worthwhile to bring these articles together under one cover. Each year a sizeable number of conference attendees tell us that they have just begun to investigate the social norms approach; since many of them may not be familiar with The Review, it is largely with them in mind that we decided to produce this omnibus issue.