October 2, 2000
A Response to the September 2000 issue of the Journal of American College Health
A statement issued by Michael Haines, Director of the National Social Norms Resource Center, in reaction to the articles and editorials in the September 2000 issue of the Journal of American College Health. Mr. Haines addresses Henry Wechsler's assertion that the existence of pervasive exaggerated misperceptions is a "myth," and comments extensively on the findings of Carter, Kahnweiler, Thombs and Werch that social norms approaches failed to change behavior in their various interventions.

September 2000
Study Confirms College Students Perceptions of Campus Drinking Rates are Inaccurate
A press release by the Higher Education Center for Alcohol and Other Drug Prevention regarding the results of a new national study confirming that college students overestimate the amount of alcohol consumed by their peers.

December 1999
Telling It Like It Is: Using Social Norms Marketing Campaigns to Reduce Student Drinking
By William DeJong, Ph.D., and Jeff Linkenbach, Ed.D.
Published in the December 1999 issue of the Bulletin of the American Association of Higher Education, this article provides an excellent overview of the theoretical basis of the social norms approach, discusses several successful social norms marketing campaigns, explores the implications of the social norms approach for college administrators, and explains why the term "binge drinking" is inaccurate and misleading for those who work in the field of health promotion.