Social Norms National Research & Resources
  Press Kit
  Press Coverage
  Press Releases

Press Coverage (2004)

October 25, 2004
Colleges Switch Tactics to Fight Alcohol Abuse
By Michele Munz, The St. Louis Post-Dispatch, St. Louis, MO

September 21, 2004
Reduce High Risk Behavior by Using Social Norms
By Val Farmer, The Pilot-Independent, Walker, MN

August 31, 2004
Drunk Student Stereotype Not Accurate Study
The Canadian Press

August 31, 2004
Regular Booze-Ups Still Norm, University College Students Say
By Sarah Schmidt, The Vancouver Sun, pg. A3, Vancouver, Brithis Columbia, Canada

August 31, 2004
Student Drinking Stats Fuzzy
By Andrew Mills, The Tornoto Star, pg. B2, Toronto, Ontario, Canada

August 31, 2004
Animal House or Not? Student Drinks Stats Surprise
By Chris Doucette, The Tornoto Sun, pg. 8, Toronto, Ontario, Canada

August 31, 2004
Debunking University Drunks: 'Keg Parties' Called Old-School
By Noah Love, The Hamilton Spectator, pg. A1, Hamilton, Ontario, Canada

August 31, 2004
Survey Says Drunk, Partying Students a Myth
The Evening News, pg. A7, New Glasgow, Nova Scotia, Canada

August 31, 2004
Animal House Image A 'Myth': Campaign Aims to Tell University Partiers That Drinking Less is the Norm
By Larry Johnsrude, pg. B3, The Edmonton Journal, Canada

August 31, 2004
Canuck Study Douses Student-Boozer Image
The Ottawa Sun, p. 16, Ottawa Canada

August, 30, 2004
Study Finds Students Hitting Books, Not Booze News Staff

Dr. Wesley Perkins, a professor of sociology at Hobart and William Smith Colleges in Geneva, N.Y., says that "reign of error" rules on Canadian campuses over students' perceptions of their peers' drinking habits.

August 13, 2004
Studies Find Social Norms Strategy Reduces Drinking at Colleges
By Eric Hoover, The Chronicle of Higher Education

In a report on the largest national assessment of the social norms approach to date, two leaders in the field, Michael P. Haines, director of the National Social Norms Resource Center, at Northern Illinois University, and H. Wesley Perkins, a professor of sociology at Hobart and William Smith Colleges, report evidence that students' perceptions of drinking norms on college campuses do indeed affect students' drinking habits.

June 21, 2004
STARR Theories Shine Encouraging Light in Division III Study
By Beth Rosenberg
The NCAA News

Final results from a pilot program designed to encourage student-athletes to make responsible decisions about alcohol and tobacco use show that employing a "social norms" theory to encourage behavior can produce successful outcomes.

April 6, 2004
Collegians get the message on moderating alcohol use
By Ken Thorbourne, The Jersey Journal

At St. Peter's College (New Jersey), students fit the national pattern of fairly moderate drinking behavior, according to Ronald Becker, director of Jersey City college's Center for Personal Development. A recent survey of over 300 St. Peter's students found that seven in 10 students go out drinking twice a month or less, and consume four or less drinks when they do…

April 2, 2004
Fresno State finds its students drink safely
By Jim Steinberg, The Fresno Bee

"Looking toward spring break, Fresno State released its student behavior survey … showing that most students drink and behave safely.

Sam Gitchel, social norms program director on campus, discussed the survey of 572 randomly selected California State University, Fresno students, conducted by the university's Health and Psychological Services…"

Spring 2004
Marketing Seniors Consider Social Norms Campaign
Poly Biz News (The Orfalea College of Business, California Polytechnic State University), San Luis Obispo, CA

March 30, 2004
Marketing Campaign: Most Students Aren't Drinking
By Jill Hoffman, Roanoke Times & World News

"A new marketing campaign is debunking misconceptions about high schoolers' alcohol use.

New River Valley Community Services is using advertisements, billboards and posters to get the message out that Blacksburg High School students drink less than their peers think…"

March 12, 2004
New version of old DARE Naperville schools weigh new program
By Beth Sneller, Chicago Daily Herald

"A community coalition may have found the anti-drug effort to replace DARE in Naperville (IL) schools by next fall.

Supporters say the program, Too Good for Drugs, focuses on making healthy choices and building character.

It uses social norms marketing to stress to students how few of their classmates use drugs and alcohol and encourages youngsters to interact with parents through homework assignments…"

February 25, 2004
Students don't respond well to scare tactics
By Elissa Grossell, Aberdeen News

"Good intentions; bad science. That's how Jeff Linkenbach assessed those who use the 'fear factor' to try to stop risky behavior in youth.

Linkenbach…said students do not respond well to 'health terrorism' or scare tactics that are found in some anti-smoking, drinking or drug ads. In fact, some believe this could actually have the reverse effect and may be contributing to the numbers of people experiencing problems with substance abuse…"

February 9, 2004
California News Talk Radio (AM920 KVEC), San Luis Obispo, CA. Dr. H. Wesley Perkins was interviewed by David Coughton. In the live interview he discussed the social norms approach to reducing problem drinking among college students and took questions called in by listeners.
By Jeff Ballinger, The Tribune, San Luis Obispo, CA

February 6, 2004
Social Norms Pioneer Will Speak at Cal Poly on Monday
By Jeff Ballinger, The Tribune, San Luis Obispo, CA