Social Norms National Research & Resources
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  Press Coverage (2000)

December 18, 2000
UNC Campaign Aimed at Reducing Drinking
By Steve Lannen, Greeley Tribune, Greeley, CO

November 28, 2000
New Method Tried to Reduce Drinking Among College Students
By Lynn Franey, The Kansas City Star
Discusses the successful implementation of the social norms approach at the University of Missouri-Columbia that began in September, 1998. Mentions the support of the Kansas Health Foundation for a similar intervention at four state universities in Kansas.

November 17, 2000
Perkins Explains Theories of Social Norming
by Amanda Vera, The Etownian, Elizabethtown College, PA

November 13, 2000
Binge Drinking
John Roberts of One Union Station, National Public Radio affiliate in Providence, Rhode Island, interviewed Dr. H. Wesley Perkins in a discussion of the merits and controversies surrounding the social norms approach to reducing alcohol abuse in college populations.

November 2, 2000
Uneasy Alliance: On Many Campuses Big Brewers Play a Role In New Alcohol Policies
by Shailagh Murray and Bryan Gruley
from the November 2, 2000 issue of the Wall Street Journal.
Provides extensive background information regarding the recent interest of the alcohol beverage industry in the use of the social norms approach on a number of college and university campuses.

October 3, 2000
Colleges Shift Emphasis on Drinking
By Kate Zernike, The New York Times
An excellent summary of the reasons for the growing interest in the social norms approach. "The premises of the new strategy," the author notes, "are that binge drinking has been exaggerated, and that by harping on it, colleges have pushed students into thinking that heavy drinking fits the model of the American college student."

September 20, 2000
Study Confirms College Students Perceptions of Campus Drinking Rates are Inaccurate
Chronicle (Higher Education Center for Alcohol and Other Drug Prevention)

September 8, 2000
The Latest War on "Binge Drinking" is Against the Term Itself
By Scott Street, The Chronicle of Higher Education
Regards the recent decision of the Inter-Association Task Force on Alcohol and Other Substance Abuse Issues (IATF) to limit the use of the term 'binge drinking' to describe "a period of prolonged intoxication."

August 28, 2000
Alcohol Abuse Solutions
By Gary Stewart, The Ithaca Journal, Ithaca, NY

July 28, 2000
Colleges Use Peer Pressure to Encourage Health Behavior
By Leo Reisberg, The Chronicle of Higher Education
A comprehensive look at the wide-ranging use being made of the social norms approach at a growing number of institutions throughout the country. Notes its application to issues such as high-risk drinking, tobacco use, sexual behavior, sexual assault prevention, and social justice issues.

July 26, 2000
Binge Drinking Targeted. SU Uses Student Norm in New Campaign
By Sarah Layden, The Post Standard

July 26, 2000
Geneva Prof Joins U.S. Drug Prevention Effort. David Craig of Hobart William Smith Will Tell Other Schools About Local Program
By Meaghan McDermott, Democrat and Chronicle

May 17, 2000
Unique Screen Saver Offers Norming Message
By College Health, p. 1,3,4, vol. 3, no. 10.

April 9, 2000
Colleges Turn to Marketing Techniques for Intervention
By Karen Muller, York Sunday News, York, PA

March 14, 2000
CNN Today Health News
Dr. Steve Salvatore (CNN Medical Correspondent) reports on interviews of Dr. Wesley Perkins, Dr. David Craig, and HWS students on the positive results of the HWS AOD Education Project.

January/February 2000
Scare Tactics
By William DeJong, The Prevention Pipeline, p. 11, vol. 13, no. 1.

Press Coverage (1999)

December, 1999
Using Social Norms Marketing Campaigns to Reduce Student Drinking
By William DeJong, Jeff Linkenbach, American Association for Higher Education Bulletin, pp. 11-13, 16, vol. 52, no. 4.

November 12, 1999
Kids and Drinking
WTVH Eyewitness News, Syracuse, NY, CBS Evening News. Reporter Katherine Creag interviews Dr. Wesley Perkins and Dr. David Craig on the Social Norms Approach to Prevention.

November 7, 1999
Colleges' Substance Abuse Program Wins Award
By Kevin DeValk, Finger Lakes Times, Geneva, NY

November 1, 1999
U.S. Hails Anti-Alcohol Effort
Rochester Democrat and Chronicle
, Rochester, NY

October 31, 1999
Binge 101 Loses Cool: College Campuses Focus on Stopping Heavy Drinking
By Scott Scanlon, Syracuse Herald American: The Post Standard, Syracuse, NY

September, 29, 1999
Seneca Schools Look at 'Norms' Drug Program
By Kevin DeValk, Finger Lakes Times, Geneva, NY

August 24, 1999
Chat Radio - Central New Jersey
Ed Palladino interviewed Dr. Wesley Perkins on Social Norms Perception Education.

August 22, 1999
Get Real: The Mantra is Moderation. College Students Learn Binge Drinking Not The Norm
By Marian Uhlman, The Philadelphia Inquirer, Philadelphia, PA

Press Coverage (1997)

October 28, 1997
Drinking-Binge Publicity Could Worsen Problem, Expert Says
By Mike Hurewitz, Times Union, Albany, NY

October 27, 1997
Colleges Turn to Peer Pressure to Curb Drinking
By Mark Clayton, The Christian Science Monitor, pg 11

Colleges Try to Curb Excessive Drinking by Saying Moderation is Okay
By Ben Gose, The Chronicle of Higher Education
"The vast majority of students," Michael Haines is quoted as saying, "don't harm themselves or others as part of their drinking behavior, and that's the best-kept secret in the country." The article explores the success of the social norms approach at Northern Illinois University and its subsequent use at other institutions such as California State Polytechnic University (Pomona), Montana State University, and the University of Arizona.

Press Coverage (1996)

December 22, 1996
Peer Pressure A Factor in Student Alcohol Abuse
By Kelly Shaw, Finger Lakes Sunday Times, Geneva, NY

December 2, 1996
NIU Attacks Binge Drinking via Students' Perceptions
vol. 24, no. 23, National On-Campus Report

November 14, 1996
Spotlight Focuses on Drug and Alcohol Misperceptions
By Jennifer-Jo Multari, The Colby Echo, Waterville, ME

November 2, 1996
Peer Fear makes Students Drink More
By Jay Tokasz, The Ithaca Journal, Ithaca, NY