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Press Coverage (2013)

March 27, 2013
The Destructive Influence of Imaginary Peers
By Tina Rosenberg, The New York Times

We humans irrationally think we're rational. We think that we decide how to behave by weighing the pros and cons. In reality, the strongest influence on our decisions is the example of the people around us - even, oddly enough, when they are imaginary...